Social Media Marketing in 2010 will be about Value

Yes, we all know that 2009 gave rise to social media marketing and corporate acceptance as it plunged into the mainstream. But what now? How is small business through the major corporations going to turn these millions of eyeballs, followers and fans into revenue? That is the million-dollar question that needs to be answered this year.

Twitter accounts and Fanpages have done a lot to extend the reach of the business environment into the social world for some. As a matter of fact it was recently reported by Razorfish over 40% of internet users have “friended” a brand on Facebook or MySpace. Here’s the thing. Social marketing could easily be running fast and hard into a wall. All the gains made with corporate America beginning to tentatively embrace the medium will all be for not, without a drastic change.

“Social marketing is less about what you want consumers to do for you, but more about what value you are giving them so they will respond, purchase, share with their network and stay engaged”. In 2010 you will see a shift begin to occur where consumers will start pulling back their “friending” and following of businesses that don’t realize this, in an effort to cut out the flood of useless information and posts being made with selfish corporate motives.

My suggestions that you need to consider for your 2010 social media strategy coming next…

Robert M. Caruso

CEO fondalo, Inc.