Social Marketing - What consumers want from Brands

In an article released today by eMarketer, Inc. and quoting from data from Lightspeed Research, consumers want Offer Discounts!

The report shows the significance that consumers are placing on the desire to get valid news and information about a brand they like, as well as the desire for useful and relevant online applications that benefit them.

One of the more interesting points detailed in the article data is that consumers ranked advertising in places that are relevant to you as a 2.8 out of 5 in level of importance. Further data indicates consumer’s community surrounding their brands.

fondalo, launched it’s version 1.0 social networking buying power application in September of this year, well before this study was released, has hit on these points with incredible clarity and usefulness. fondalo primarily does two things: 1) adding value to social networking for consumers by allowing them to join together around brands, products and services to get better deals and 2) gives businesses a powerful tool to launch effective, targeted marketing campaigns into facebook, twitter and other social networks.

These two focuses of the fondalo application team up nicely with this latest report on what consumers want from brands. Inline with the fondalo focus, toping the list of what consumers want is clearly offers and discounts. fondalo hits this nail on the head!

Try the fondalo facebook application: http://apps.facebook.com/fondalo

View the entire article from EMarketer at: http://www.emarketer.com/Article.aspx?R=1007349

Portland Oregon Area Mattress World Joins fondalo

MATTRESS WORLD LAUNCHES SOCIAL NETWORK MARKETING CAMPAIGN WITH FONDALO

http://apps.facebook.com/fondalo

PORTLAND, OR, October 21, 2009 – Mattress World, one of the Portland area’s most recognizable brands, has chosen the fondalo buying power application, to deliver exclusive offers into facebook and Twitter.

“We’ve been looking for the best way to engage consumers through social networks that provided a clear advantage,” said Mark Garrison of Mattress World. “fondalo gives us an effective way to reach our current and potential customers through social networks, and allows our exclusive offers to be passed along from friend to friend virally through facebook news feeds where all their friends see it as well.”

Mattress World's first fondalo offer: Facebook users Click Here

Businesses are franticly searching for an effective way to use social networking sites, like facebook and Twitter, to reach customers in a meaningful way. On the flip side, millions of consumers are trying to find more value in their online social network connections.

The fondalo buying power social network application gives businesses a powerful tool to launch effective, targeted marketing campaigns into facebook, twitter and other social networks. At the same time, it enriches the social network experience for the consumer, by turning it from a time waster into a money saver.

“Everybody’s looking for a bargain, especially in today’s economy.” Says Robert Caruso, CEO of fondalo, Inc. “We’ve found that people will jump at the chance to share a real deal with friends and family within their social network, far more so than through other ways. Mattress World is a great example of a highly recognized company offering some amazing discounts on their quality products for our subscribers. That’s exactly what we want, so consumers can redeem real value from their social networks.”

About Mattress World –
Started in January 1996, Mattress World blankets the Portland metropolitan area with 12 mattress superstores and has the largest selection in the Northwest. Mattress World plays a big part in the communities in which it conducts business through many charitable organizations and strives to help those in need and give back whenever possible.

About fondalo -
fondalo, Inc. is a Portland, Oregon area based start-up that launched the first buying power social network, fondalo, in September of this year. In less than a month after the version 1.0 launch, the company has landed some notable business subscribers, including the Thriftway Grocery chain, and the VanderVeer Center.

Contact Information:
fondalo, Inc.
Robert M. Caruso
Website: http://apps.facebook.com/fondalo
http://fondalo.blogspot.com
Voice: 503.764.1444

Thriftway Grocery Chain Joins Fondalo

fondalo and Thriftway leverage consumers grocery dollar

fondalo® is please to announce that the Oregon/Washington 28 store grocery chain has joined fondalo as a member company. Thriftway shoppers that use fondalo will now receive exclusive offers and savings because of the stores’ affiliation with the new fondalo buying power social network.

The first Thriftway offer is now posted in fondalo’s Facebook application and saves consumers $15 over the company’s last week’s newspaper circular ad.

Thriftway has given fondalo users an exclusive FREE 12pk of soft drink offer available from October 2 through the 12th, with more weekly offers to follow.

facebook users can finally get some real benefits within their social networks. Click here to view and accept the Thriftway Free 12 pk offer.