VanderVeer Center Joins the fondalo Buying Power Social Network Application

VANDERVEER CENTER, THE PACIFIC NORTHWEST’S PREMIER COSMETIC MEDICINE CENTER LEVERAGES NEW BUYING POWER SOCIAL NETWORK APPLICATION TO OFFER EXCLUSIVE SAVINGS

VanderVeer Center launches program to save people money with new social network application, fondalo®, for Facebook and Twitter

Portland, Oregon December 4, 2009 – VanderVeer Center, the Northwest's premier cosmetic medicine center, helps men and women of all ages restore a youthful, natural look without surgery is proud to extend exclusive offers and savings to new and existing clients with the new fondalo® Facebook application. fondalo offers VanderVeer Center, as a fondalo member company, a new way to leverage social networks in unprecedented ways. The agreement between VanderVeer Center and fondalo brings exclusive deals to fondalo users on VanderVeer Center services including ZERONA™ Body Slimming, BOTOX® Cosmetic, Dysport™, Restylane®, Juvederm™, Perlane® dermal fillers, facial rejuvenation, fat removal, laser hair and laser tattoo removal, liquid facelift and many more. Those offers are posted directly to Facebook and Twitter user news feeds making the consumer outreach truly viral.

“VanderVeer Center is excited to be part of the best way to both offer consumers great value in this tough economic time AND work within social networks like Facebook and Twitter to reach out to men and women who may be planning for a wedding or reunion, re-entering the job market or dating scene. The targeting and social sharing components fondalo delivers within their buying power social network application provides exciting and expanded reach to new and existing clients, ”said Elizabeth VanderVeer, MD, President/Medical Director, VanderVeer Center. “We love the fact that we can social network with our existing and prospective clients this way. It's a win for them with savings they can't get any other way and a win for us in that our brand and offers are shared with their Facebook and Twitter social networks.”

How Does It Work?

fondalo users identify the categories, brands, products and services that interest them and can also connect with friends and other like-minded users to request special offers from retailers. fondalo member companies make exclusive offers to fondalo users based on their identified user purchase preferences, which are then shared within Facebook and Twitter.

"VanderVeer Center already has great name brand recognition in this market,” says Robert M. Caruso, fondalo, Inc. CEO. “Having them as a member company making special offers to our user base delivers significant value to a whole new user demographic both inside Facebook and the fondalo system. We believe fondalo is the solution to leverage social networks both for consumer buying power and social marketing at its finest for companies."

The company launched version 1.0 on September 1st, allowing consumers to create their own deal mobs, users to build their category, product and service interests, make their Facebook and external friend connections, then start requesting and joining offers from companies. “In October fondalo launched its application to give local, regional and national companies a results driven social media marketing platform that gets response marketing results while maintaining the traditional social branding and communication businesses need” says Caruso.

VanderVeer Center is making their first offer for the incredible ZERONA™ Body Slimming lazer package. This surgery-free treatment was featured on AM Northwest recently.

Click here to view the video.

Click here to accept the offer in the fondalo Facebook application.

About fondalo, Inc.

Based out of the Portland, Oregon metro area, fondalo is a buying power social networking application, that gives business subscribers a way to effectively launch marketing campaigns into the most popular online social networks, including Facebook and Twitter.

fondalo gathers buying preference information from its subscribers to create a powerful marketing database. Business subscribers use this database to identify consumer groups within the system that are most likely interested in their offering, then they use the fondalo system to push targeted marketing campaigns into social network sites. Once inserted, the offer is spread throughout the targeted subscribers' social network. The more appealing the offer, the more virally it can spread via connecting social networks.

Consumers join fondalo for the opportunity to find bargains locally, regionally and nationally. They build a profile of their interests and join together around those interests to request deals from businesses that sell those products and services. Business subscribers can make offers to subscriber requests or make their own offers, based on non-identifying user profile data.

About Elizabeth VanderVeer, M.D.

Elizabeth VanderVeer, MD, President/Medical Director, VanderVeer Center is a Board Certified Medical Doctor in Portland, Oregon with extensive sub specialty training in Aesthetic Medicine. Dr. VanderVeer is a National Trainer for Allergan, Medicis and OrthoNeutrogena. and a Luminary for Alma and Candela Lasers, for which she has conducted clinical studies. Dr. VanderVeer is also a well known TV personality as the Medical Expert and Anti-Aging Editor for FOX 12’s nationally syndicated daily television news program BETTER.TV and has appeared onCBS, NBC and ABC news. She is a sought-after International Lecturer and published author.

About VanderVeer Center

VanderVeer Center is one of the top full-service non-surgical aesthetic practices and the #1 cosmetic injectable facility in the Pacific Northwest (BOTOX® Cosmetic, Dysport™, Restylane®, Juvederm™, Perlane®). VanderVeer Center was selected as the best in non-surgical facial enhancement by Health Forum and is a preferred medical site for introduction of new aesthetic medical equipment and treatment as well as a premier training facility for physicians and their staff.

Contacts

Robert M. Caruso

fondalo, Inc.
503-764-1444 Ext 101
http://apps.facebook.com/fondalo
http://fondalo.blogspot.com


Francine Raften
Director of Marketing/Public Relations
VanderVeer Center
office 503-443-2250
cell 503-720-2034
Francine@vanderveercenter.com
http://www.vanderveercenter.com/

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Social media branding with direct response results

Recently fondalo engaged a clients campaign through the fondalo social network buying power application with impressive results. The campaign provided three exclusive deals to fondalo users over the course of a one-month period achieving direct response rates coupled with branding, social interaction and viral sharing.

The client, a regional grocery chain in the northwest, produced three exclusive offers on products they sell that were significantly better than advertised in any other medium. fondalo then staged the three offers expiration dates over the month long campaign, making a single offer active at anytime during the month.

fondalo broadcast the exclusive offers within the system to users whose buying preferences, locations and favorite company listing profiles match the industry and offer type of the client.

The results achieved included a total branding share of some 8,000 fondalo and Facebook users, as well as response rates (accepted offer rates) ranging from 6 to 11% for the first three fondalo offers.

There actually can be a balance between Social Media Branding and Communication, yet still achieve marketing results!