Social media branding with direct response results

Recently fondalo engaged a clients campaign through the fondalo social network buying power application with impressive results. The campaign provided three exclusive deals to fondalo users over the course of a one-month period achieving direct response rates coupled with branding, social interaction and viral sharing.

The client, a regional grocery chain in the northwest, produced three exclusive offers on products they sell that were significantly better than advertised in any other medium. fondalo then staged the three offers expiration dates over the month long campaign, making a single offer active at anytime during the month.

fondalo broadcast the exclusive offers within the system to users whose buying preferences, locations and favorite company listing profiles match the industry and offer type of the client.

The results achieved included a total branding share of some 8,000 fondalo and Facebook users, as well as response rates (accepted offer rates) ranging from 6 to 11% for the first three fondalo offers.

There actually can be a balance between Social Media Branding and Communication, yet still achieve marketing results!