Social Marketing - What consumers want from Brands

In an article released today by eMarketer, Inc. and quoting from data from Lightspeed Research, consumers want Offer Discounts!

The report shows the significance that consumers are placing on the desire to get valid news and information about a brand they like, as well as the desire for useful and relevant online applications that benefit them.

One of the more interesting points detailed in the article data is that consumers ranked advertising in places that are relevant to you as a 2.8 out of 5 in level of importance. Further data indicates consumer’s community surrounding their brands.

fondalo, launched it’s version 1.0 social networking buying power application in September of this year, well before this study was released, has hit on these points with incredible clarity and usefulness. fondalo primarily does two things: 1) adding value to social networking for consumers by allowing them to join together around brands, products and services to get better deals and 2) gives businesses a powerful tool to launch effective, targeted marketing campaigns into facebook, twitter and other social networks.

These two focuses of the fondalo application team up nicely with this latest report on what consumers want from brands. Inline with the fondalo focus, toping the list of what consumers want is clearly offers and discounts. fondalo hits this nail on the head!

Try the fondalo facebook application: http://apps.facebook.com/fondalo

View the entire article from EMarketer at: http://www.emarketer.com/Article.aspx?R=1007349