fondalo

fondalo
shakin' down companies to get the best deals

Tuesday, May 5, 2009

how does buying power work with social networking?

Buying power consists of like-minded individuals that join forces to obtain special pricing and/or discounts that might not otherwise be achieved on their own. We have all seen this play out in the brick and mortar world for centuries. Larger companies, affinity groups and clubs pulling their buying power together in order to get better pricing than you or I could obtain ourselves. Could we actually buy a computer monitor at the same price Microsoft can? If we each try on our own, it’s not likely. If we pool together, we will get close.

We know that the business world, affinity groups like AARP and other clubs can get discounts for things from clothing, services, insurance, hard goods and even automobiles. Heck, we have all been approached about Amway and their buying power. There are even special buying services and clubs you can join, Direct Buy for example, which requires you to pay to get access to the benefits they provide.

There are many reasons why companies selling their goods and services are willing to cut their price to these large groups. A few examples of these are:

1) Increased sales volume
2) Reduced marketing expense
3) Expansion to new markets

Social networking has become widely accepted and used by more than 315 million people worldwide. This large demographic lends itself to significant buying power. Until now, no internet service has focused on bringing buying power to this highly touted phenomena online.

Buying power works with social networking by bringing people together around brands, products, services and companies they are interested in. The groups can request a deal for these items they want and others can pile on and build the buying power more.

Uniquely, fondalo does not develop the content for our social networking system. Users are in control of what companies or products they wish to add or request a deal from. You say what the specific product, price or details should be when an offer request is put into the system. You can invite friends to the offer request, or even promote it to other fondalo users already interested in that specific company or product.

fondalo social networking, buying power works for anything. Restaurants, Cars, Software, Groceries, Music and more. Whatever you buy now, or are interested in, you can build buying power and save money and have a lot of fun.

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